SIA Speaker

Branka Novčić Korać


Branka Novčić Korać is the Associate Professor in Marketing, with a PhD in place branding, specializing in nation branding. For 15 years, she has been working at the Department of Marketing Management and Public Relations, Faculty of Organizational Sciences, University of Belgrade.

In the field of place branding, she studied academically in Italy, Austria, and Slovenia and continued professional development working as an expert and consultant for: the Ministry of Trade, Tourism and Telecommunications (Serbia Theme statement for EXPO Dubai 2020), Archaeological Park Viminacium, Danube Competence Center (Operational Marketing Plan for the Central Danube Tour destination), Provincial Secretariat for Economy and Tourism (Tourism Branding Program of AP Vojvodina), Tehnomanija, Milupa, Viralbeat, Equabottles and many other brands.

Today, she is a consultant at Horwath HTL Belgrade and a co-founder of the NGO Center for Place Branding. Also, Branka is the founder of marketing consultancy Marketing Biznisa LearningLAB, where she on a daily basis works with businesses, entrepreneurs, and startups on various marketing topics from customer behavior, branding, and product strategy to digital strategy and influencer marketing.

She is the author of several books, scientific articles, and professional papers, and stands behind the Instagram profile @ja_branka where she talks about marketing and analysis of marketing campaigns and practices.